Profila
Relationship Data Infrastructure

Your customer knows what they want.
We match their needs to your Brand, you close the deal.

You pay only when a customer clicks. Customers own their data — governed, consented, compensated, zero risk for you.

1
ConsumerDeclares what they want to buy — in their own words, on their terms.
2
Profila AIMatches declared intent with your brand campaigns in real time.
3
Your BrandDelivers a personalised offer in a private, high-trust channel.
3–5×
ROAS lift over retargeting
8–12%
Target CTR on matched declared intent
$0
No click = no cost. Zero waste.
The personal data & consent layers for AI, apps, and the web.
The Problem

You're spending more to learn less.

Inferred signals, modeled intent, decaying cookies — your brand pays for guesses that don't convert. AI is compounding the problem with synthetic profiles and degraded signal quality.

60%

Customer acquisition costs have increased since 2020. Your retargeting budget is under pressure.

~40%

Of retention spend is wasted on inferred data — targeting customers who have already bought or aren't in-market.

2–5%

Conversion rates stuck industry-wide. Programmatic delivers diminishing returns at increasing cost.

By 2027, synthetic profiles and AI-generated content make declared human intent the scarcest — and most valuable — signal available to brands.
How It Works

Four steps. Zero waste.

A private, two-sided relationship layer. Your customers declare what they want. Profila's AI matches their declared intent to your brand. You pay only on performance.

1

Consumer Declares Intent

Invite your existing loyalty or CRM members to create a Profila profile and declare what they plan to buy, when, and their budget — in their own words. They generate, maintain, consent, and own their data.

2

AI Matches Declared Intent to Your Brand

Profila's AI matches declared intent signals to your campaign personas in real time. No inferred data. No modeled audiences. Actual sentences/intent from real buyers in-market right now.

3

Offer Delivered via Private Vault

Your offer lands in a private, low-noise channel. Not social. Not search. Not email. High trust, brand-safe, ad-free. Consumers choose what they see.

4

Pay Only on Performance

CPM (Free when you bring your own customer), CPC, or CPCV pricing. Consumer engages = you pay. No engagement = $0. Up to 50% of ad revenue goes directly to the consumer — keeping declared intent data fresh, honest, and accurate.

Family SUV

I WANT AN SUV.

Declared intent in automotive.

Stop retargeting customers who already bought.

60%+ of auto retargeting spend reaches consumers who are out-of-market. Profila gives your OEM, dealer group, or finance brand direct access to declared purchase intent — make, model, timing, and budget — from your own loyalty base.

Highest CPC vertical (~$6–8 avg) Longest consideration window (3–6 months) Massive loyalty databases = instant distribution Budget source: retargeting and lifecycle spend
Declared Intent
What I want:"A new family SUV for my two kids, wife and dog to enjoy beach holidays"
When:"Next quarter — need it before summer"
Budget:"$45,000 – $55,000"
Share with:"Auto brands only"
8–12%
Target CTR vs 1–2% retargeting
3–5×
ROAS lift over existing spend
Rolex watch

MY ROLEX.

Declared intent in luxury.

Filter aspirational browsers from actual buyers.

70%+ of luxury digital spend is wasted on aspirational audiences who will never purchase. Profila lets your maison, watchmaker, or jeweller reach only qualified, high-intent buyers — with the discretion your brand demands.

Highest AOV (€5K–€100K+ per transaction) Privacy is a brand value — buyers expect discretion Swiss-based Profila = Swiss luxury trust alignment Gen X + Millennials = dominant luxury cohort
Declared Intent
What I want:"A statement watch for my 50th — something I can pass to my son"
When:"Within 6 months"
Budget:"€15,000 – €25,000"
Share with:"Swiss watch brands only"
10–15%
Target CTR vs 0.5–1.5% programmatic
5–10×
ROAS lift over existing spend
Travel

TAKE ME TO BALI.

Declared intent in travel & lifestyle.

Reach travellers who are ready to book — not just dreaming.

The average traveller visits 38 websites before booking. 80% of travel ad spend targets people in the dreaming phase who never convert. Profila connects your airline, hotel group, or tour operator directly with travellers who have declared their destination, dates, and budget.

Average 4.7% conversion rate — top performers hit 23% Travel CPC $1.34+ and rising fast 3–6 month consideration window = perfect for declared intent Loyalty programmes = ready-made distribution channel
Declared Intent
What I want:"Two weeks in Bali, boutique resort — a honeymoon to remember"
When:"August 2026"
Budget:"$8,000 – $12,000 per person"
Share with:"Luxury travel and airlines only"
12–18%
Target CTR vs 4.7% travel avg
2–3×
Lower cost per acquisition
Entertainment

FRONT ROW SEATS.

Declared intent in entertainment.

Sell to fans who are already reaching for their wallet.

Entertainment brands burn budget on broad awareness when the real opportunity is declared intent — fans who know exactly which concert, show, or experience they want and when. Profila gives ticketing platforms, venues, and streaming services direct access to qualified demand.

Pre-sale and priority access = natural fit for declared intent High emotional urgency drives rapid conversion Fan loyalty databases = instant Profila distribution Upsell VIP, merch, and hospitality to declared buyers
Declared Intent
What I want:"Coldplay tickets, standing section — it's our anniversary tradition"
When:"Next European tour dates"
Budget:"Up to €350 per ticket, 2 tickets"
Share with:"Ticketing platforms and venues only"
15–25%
Target CTR — high emotional intent
4–8×
ROAS vs broad social ads
Running and fitness

I WILL RUN. I WILL SURF.

Declared intent in health & wellness.

Connect with people who've committed to change.

Health and wellness is deeply personal. Generic fitness ads miss the mark because they can't distinguish aspiration from commitment. Profila gives wellness brands, equipment makers, and premium fitness platforms access to consumers who've declared specific goals, timelines, and budgets.

$6.3T global wellness market — fastest growing vertical Privacy-sensitive health data requires trust-first infrastructure Subscription and equipment purchases = high LTV Declared goals drive 3× higher retention than inferred interest
Declared Intent
What I want:"A premium home gym setup — training for my first marathon at 40"
When:"This quarter — training starts April"
Budget:"$3,000 – $5,000"
Share with:"Fitness equipment and wellness brands only"
10–16%
Target CTR — committed buyers
3–6×
ROAS vs programmatic wellness ads
Infrastructure

The personal data & consent layers for AI, apps, and the web.

Consumers generate and maintain their own data. They consent and declare their intent. Profila governs the layers that connect them to your brand.

AI Agents

Claude, GPT, Gemini — automate purchasing decisions

Apps & Web

Profila App + Brand SDK + Browser Extension — 25% of this layer is Profila RDI reach

AI Matching Layer — Profila RDI

Privacy-preserving federated AI matches intent to brands. Zero personal data leakage to open AI models.

Consent Layer — Profila RDI

Governs what data AI, apps, and the web can legally access

Personal Data Layer — Profila RDI

Declared intent, preferences, boundaries — consumer-owned

The Consumer — Profila RDI

Generates, maintains, consents, and declares their intent

Why Profila is infrastructure, not just a channel.

Consumer-Sovereign Data

Consumers own their profile. They choose what to share, with whom, and can revoke at any time.

Consent as a Service

Every data exchange is explicitly consented, GDPR and EU AI Act compliant by design.

AI-Ready Data Layer

Every AI agent making purchasing decisions needs governed, consented personal data. Profila provides both.

Compensated Accuracy

Consumers earn up to 50% of ad revenue. Financial incentive keeps declared intent data fresh and honest.

Every AI agent making purchasing decisions on behalf of consumers will need governed, consented personal data. Profila provides both the data and the permission.

Technology

Privacy-preserving technology throughout.

Your customers' data is protected at every layer. Two architecture options — both built for trust, compliance, and performance.

Option A — Live Now

Swiss-Hosted Secure Web App

Instant access from any browser. No installation required. Enterprise-grade edge infrastructure with sub-50ms global latency.

Zero-install access from any device Swiss-hosted data sovereignty Edge-computed for global performance Serverless API architecture Enterprise authentication (email, Google, Apple) SOC 2 and GDPR compliant by design
Option B — Coming Soon

Peer-to-Peer Zero-Knowledge

The most private advertising technology ever built. All intent data stored locally on the consumer's device. Encrypted end-to-end. Zero-knowledge matching.

All data stays on the consumer's device End-to-end encrypted with military-grade standards Only anonymised intent signals leave the device Name, email, exact budget — never touch a server Immutable local storage with encrypted media Anonymous signal publishing for intent matching
Pricing

Performance pricing. Zero waste.

Pay only for engagement with declared intent. Every pricing model is designed to align your spend with real consumer action.

Free when you bring your customer
CPM
Per 1,000 impressions

To matched declared intents. By category. CPM is Free when you bring your own customer to the platform.

CPC
Per click

Per click on your ad card. Priced according to market and consumer availability. No click = $0.

CPCV
Per completed view

Per completed video view. Priced according to market and consumer availability. Full attention, not a scroll-past.

Coming Soon
Brand Verification
Starting from $29.99

Monthly subscription for trust badge + premium features + analytics.

Coming Soon
API
Tiered by Volume

Programmatic ad serving via REST and MCP. Scale on your terms.

Coming Soon
RTB
70/30 Split

External DSPs bid on declared intent inventory via OpenRTB 2.6.

Up to 50% to the consumer.

Your customers are compensated for their accuracy. Financial incentive keeps declared intent fresh, honest, and actionable. Better data for you. Fair value for them.

Customers define available Inventory using Metronome, which governs Price
Get Started

Set up your brand in minutes.

1

Create your brand profile in minutes.

2

The Profila team will be in touch within 24 hours to start your trial and be by your side for the first 90 days.

3

Use our guide to invite your customers to Profila — zero compliance risk, we don't touch your CRM, or your customer data.

4

You only pay for real customer engagement — zero commercial downside or risk.

No credit card required. We'll be in touch within 24 hours.